EuropeActive Retention Report 2014: Practical strategies to support behaviour change E-BOOK

The purpose of this 2014 EuropeActive Retention Report is to introduce a simple and often used framework for behaviour change, and to use this framework to discuss tailor-made and practical strategies to support behavioural change in exercise (training), nutrition and lifestyle in general to be used by fitness professionals. This E-book focuses on fitness professionals, such as personal trainers, nutritional experts, fitness instructors, lifestyle coaches, group fitness instructors, and the many others who need specific tools to improve the long-term change of health behaviour of their customers and clients.