EuropeActive Retention Report 2018: Customer engagement in boutique studios

Starting in 2013, EuropeActive is publishing an annual report on the most important topic in the fitness sector since decades, in short ‘’retention’’. Five reports have been published, focusing on topics such as: understanding member retention, retention strategies in personal training, adherence in group fitness, and retention in nutritional programmes. This sixth report discusses retention in boutique studios. Now, authored by industry expert Emma Barry, a publication on customer engagement in boutiques studios is finalised. This relatively new subsector in the fitness industry is growing rapidly, and little is yet know on customer engagement and element of customer retention. This publication should be perceived as an important step to build the body of knowledge within this topic. It extensively collects the professional knowledge of many industry experts on boutique studios.