Future proofing your business through strategic management In the Fitness and Physical Activity Sector- EBOOK

Everything will change, both at the micro and macro level. Some changes are predictable, and we can see them coming and so be prepared for them, but others are unpredictable, and we need to improvise for them. These changes will impact our societies, our lives, and our fitness businesses. Just think about the dynamics of an ageing population, climate change, rising energy costs, inflation, cybersecurity, health digitization, web 3.0, the metaverse, impact of artificial intelligence, online fitness services, and a potential pharma solution to obesity. The key question to ask is what direction do we want to go with our business? Some of the looming changes can scare the hell out of us, such as climate change, the decline biodiversity, and the increase in the global population – they can keep us awake at night. Getting that urgency across is one of the objectives of this book. To realize change for the better, and ensure business success for the long term, it’s pivotal to think and plan strategically. So we gathered some bright minds, and asked them to contribute their vision to this book, in which you will find future thoughts on some select topics of strategic management in these 8 chapters: - Strategic Management - Marketing - Pricing Strategies - Staff ing and members onboarding - Artificial Intelligence - New target groups - Socio-Economic Value of Our Sector - Impact of ESG Together these chapters are meant to inspire the readers to dream about the future of their businesses. Based on the information and insight given by our contributors, the information given in this book contains tips and ideas to make strategic decisions on preparing your business for changes to expect in the near future.