Personal Training in Europe

Despite this growing interest in the existing research and available information on Personal Training has been very limited.

Now, this book Personal Training in Europe comprises the results of a comprehensive research project conducted in 15 European countries. The results are based on the participation of more than 3,000 Personal Trainers. The study is the first of its kind covering a wide range of relevant topics including basic market numbers, detailed characteristics of Personal Trainers and their offering as well as information on clients of this specific offering.For the first time, total numbers of Personal Trainers per country and other defining characteristics such as employment status, prices charged, training offering and supplementary services are bundled in this book.

Did you know that the most frequently used tool to create interest with potential clients is a personal website, followed by business cards and referrals? Or that in The Netherlands the average price for 1 on 1 Personal Training (60 minutes) is € 55,-Insights are giving in the individual threats for Personal Trainers.

Most Personal Trainers rate that not only competition is a thread but also change in taxation and the offering in online fitness. Opportunities for Personal Trainers are elderly people and preventive healthcare.Also insights are given into the Personal Training customers; what type of customer can be identified and what do customers expect from Personal Trainers.This book is written for fitness professionals already being or planning to be active as Personal Trainers and club owners or managers who want to learn more about the Personal Training segment in their individual country.