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Marketing and sales in the fitness sector

By: Herman Rutgers

Price: € 49.50

The fitness sector is the largest participant sport in Europe, and it is growing at over 4% per year. It already has 60 million members across. Europe and is the largest market in the world. As we aim towards our target of 80 million users by 2025, we need to be imaginative and persistent in how we market and sell our diverse range of products and services. With the increasing popularity of active and healthy lifestyles, what can marketing and sales do to help improve the position and reach of fitness? The marketing and sales “challenge” for all organisations is to be innovative and competitive while maintaining the current success of our businesses across Europe.

Authored by renowned experts, Marketing and Sales in the Fitness Sector explains how to get the fitness sector ready for the future. This book gathers together the combined knowledge and opinions of the very top marketing and sales professionals to help continue our rapid development and growth of the industry. It explains that it requires adaptable proven marketing and sales strategies combined with real experience. The authors of Marketing and Sales in the Fitness Sector are making a significant contribution in this area of real opportunity.

Table of Contents

PART 1: MARKETING AND SALES: VIEWS ON THE FUTURE
1. Warming-up
2. Creating a compelling sense of place that connects with the consumer
3. Marketing communications: offline versus online
4. Finding consumer focus within a value-based consumer segmentation
5. Pricing in the fitness sector
6. Shifts in the marketing mix

PART 2: MARKETING AND SALES: JUST DO IT
7. Marketing and sales in group fitness
8. Marketing and sales in personal training
9. How to manage your personal brand
10. More sales by key questions
11. Concluding views on trends and their impact on marketing and sales

Editors:
Jan Middelkamp
Herman Rutgers

Contributing authors:
Ray Algar, Emma Barry, David Greenfield, Steve Jensen, Tim Keigthley,
Jan Middelkamp, Bryan O’Rourke, Herman Rutgers, Peter van der Steege,
Stephen Tharrett, Sean Turner

  • Amount of pages: 264
  • Deliverytime: 3 working days
  • Type: Books
  • Language: English
  • Categorie├źn: Sales and Service
  • Binding method: Hardcover