Sales en sales management

Nothing happens in the world without sales. A book, a table or a subscription from your sports club; it is all bought and therefore also sold. The fitness sector in the Netherlands has been engaged in proactive sales and planned sales management for more than 20 years. Of course, sales were also done before that, but this was more about feeling and spontaneity. Sales and sales management have now become top sport in a hyper-competitive sector. With the outflow figures known for decades, a fitness company, of any kind, cannot survive without a sales strategy. As much as sales is on the map in the fitness world, practical literature on sales and sales management is scarce. You can find nice articles in several places and there are plenty of parties that provide valuable training, but a sales book is hardly available. That is now about to change with a handy book about this wonderful field. This book is largely based on decades of experience of both authors with sales at both individual clubs and leading chains. You learn the basics of sales and sales management with a practical approach. And it doesn't stop at the basics. The book is packed with background information, sales strategies and management ideas to realize the optimal sales return. This book is therefore not only a reading book, but also a do-it-yourself book.